It’s more and more about fulfillment and proper allocation.” “We work with our colleagues, salespeople and customer service representatives so they understand the industry and how we do business. “One of the most significant changes in the industry is how customers are ordering,” Adams says. Sherry-Lehman owns and operates its three-floor and more than 9,000-square-foot store at 59th Street and Park Avenue in New York City, a 65,000-square-foot warehouse in Queens, N.Y., and it recently opened a 30,000-square-foot warehouse in Los Angeles. Every vintage has a new story – it’s not about selling something that is replicated year after year, every vintage has its own thumbprint.” “Upstairs we have education seminars, providing opportunities to learn about the history, soil and terroir. “They can learn more and experience education through highly customized dinners and events that put them in front of the product,” Adams says. In addition to training its staff, Sherry-Lehmann focuses on the idea of presenting opportunities to the customer. At the Sherry-Lehmann store in New York City, not a week goes by when a winemaker isn’t in the store working with the staff and teaching. Sherry-Lehmann representatives travel to Europe more than 200 times a year to stay “on the ground” to taste new wines and reinforce relationships with winemakers and vineyards. We want people who have the wine bug, want to meet great winemakers and be taught by them.” “We hire people who have a fascination with wine and spirits and want to learn more,” Adams says. ![]() Today, the company has 70 employees and more than 200 during the holidays. Dom Pérignon, Chivas Regal and Georges Duboeuf’s Beaujolais are just a few of the brands Sherry-Lehmann has introduced over the years to the United States.Ī lot has changed at Sherry-Lehmann since its first years when the Aaron brothers and Beard made up the entire staff. The company has been proud to introduce new products to the consumer throughout the years. Sherry-Lehman has grown its inventory from 1,500 items in a cellar to 7,000 items stored in temperature- and humidity-controlled warehouses. Today, Sherry-Lehmann continues to maintain its reputation as a fine wine merchant that specializes in introducing wines, champagnes and spirits to the American market. Lehmann, a gourmet butcher shop and grocery store on Park Avenue in New York City. In 1965, the company’s name changed to Sherry-Lehmann after acquiring its largest competitor, M. In 1950, Château Mouton-Rothschild 1945 sold for $2.25 a bottle – today it sells for $12,000 a bottle. In 1929, a bottle of Château Latour sold for $3.25 and a case of Château Margaux 1928 sold for $30.50. We were getting people to experiment and understand what it means to be fascinated with wine.” In the beginning, we were bringing product to market and telling our customers to take a bottle home to try. “Wine was a beverage hardly consumed in those days, but Beard and Aaron were on the cutting-edge of America’s wine-loving culture. “At that time, the market didn’t know a lot about wine besides what they were making in their garages or in the boroughs,” Adams says. The duo brought the wine back for the American market or more specifically, New York City. He traveled abroad with Sam Aaron to discover the great wines of France, Italy and Germany. In the 1940s, as Sam’s passion for wine developed, he befriended another wine and food lover, James Beard.”īeard would contribute articles, notes and a holiday dinner complete with wine selections to the Sherry Wine and Spirits catalog. “It wasn’t long after that Jack’s brother, Sam Aaron, got into the wine end of the business. “The vast majority of product was spirits and Jack had a reputation of procuring the best he was always associated with the finest,” CEO Chris Adams says. was founded in 1934 and has been introducing wine and spirits to the American market ever since. By the time Prohibition was repealed, Aaron had built a strong client base, so he decided to get into the legal liquor business. ![]() Jack Aaron was a bootlegger during Prohibition and known as a connoisseur of whiskey with a discerning palate for bourbon, rye and gin. Fine wine merchant Sherry-Lehmann is an institution in New York City that continues to expand its reach throughout the country.
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